CSK Blog

Impact of the Global Recession 2022 on Startups and Businesses - How to Tackle the same?

 

Inflation means too much money in the hands of people which in turn increases the demand and the supply amount is safe as before. A lot of demand with fewer supplies leads to raising the prices of supply items or things which leads to a lot of money in the money but less purchasing power. To curb inflation, the govt or the central bank will reduce the money supply in the market through their monetary operations and this leads to recession.

In a recession, due to a cut in money supply people suffer with less money, and jobs are lost because companies try to handle their profit margins by cutting off the production costs. The economy increased in inflation and became stagnant during the recession period.

The recession is a drop in demand. It happens when there is a surplus of production and scarcity of demand. Markets self-correct this by reducing the market price but when the extent of the surplus and scarcity is much more than the market's ability to self-correct then it's a...

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Content Marketing Is The Digital King; Know Why!

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent products to attract an audience.

 

Types of content marketing -

  • Blogging 
  • Video
  • Broadcasting
  • Infographics
  • Email
  • Visual content
  • Ebooks

 

Why is Content the king?

Why people are saying that ‘Content is the king of digital marketing’ is something you need to remember despite the fact that there are numerous speculations around the same topic. So, the idea behind the phrase “Content is the king” is basically that if you have good content present on the digital media front, then your efforts will be reduced to explain anything. Also, good readability would lead to more readers coming in and expressing their liking for the content. Content is just like the basis of anything on digital media. It helps in interaction, it helps in the delivery of information, it helps in conveying ideas and thoughts, it also helps in keeping...

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NEW AGE LEARNING : DIGITALIZATION OF EDUCATION

The education sector trends change over the past few years. From the old-school learning technique to smart classrooms, the education sector is growing.

This software has helped to make remarkable changes. For example, it offers multiple modules that help with management, learning, communication, payment, and reports.

Education is the ladder to success. With well-education, a person can become successful with the help of his or her degree and the help of their knowledge and skills. For a higher degree, you have to go to college for higher studies like a bachelor's or master's or even higher like a doctorate or so is the only option for getting a valuable degree and increasing the knowledge regarding the subject.

In this era, entrepreneurship education is available in online form. Students are learning entrepreneurship skills through online platforms which are easily available.



Current Scenario

In India, Digital education is booming, nowadays, everyone has a smartphone, laptop,...

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9 Things To Upgrade Your Life In 2022

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Almost every person suffered a lot during the covid-19 pandemic. So everyone wants to upgrade their life in 2022. Here are the nine things to upgrade your life in 2022 -

  1. Skilful Mindset. This year focuses on learning new skills. Up to now, you should seriously think about your studies, whichever is related to your career. So, you should at least spend 2 hrs daily to improve your skills. 
  2. Productivity. You have 24 hours in a day. But some people are good at effective time management. They utilize their time in a very effective way. Don't waste your time. Use your time to learn new things.
  3. Self-decision making. Learn to make your own decisions. This year you should decide what you want. no problem if you fail to decide correctly. At Least I learnt something from that experience right.
  4. Want to include some rituals in your life. Consistently doing small actions will get big results in your life. You should strongly believe this, so I include some habits in your life.
  5. Let go...
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Emerging Leadership Trends To Look Out For In 2022

In 2022, I believe that this year will bring a major change in how the brand market and the product. And  Leadership trends will emerge. Leadership is the art of attracting people to follow your lead, willingly. If no one is following you then you aren't a leader. Just a dictator going for a walk, on your own. Leaders use influence, not coercion to change the mindsets of people. Leaders are both visionaries and missionaries. They see in their mind a better business, community or situation and try to communicate how much better it can be but often without success. Their influence and confidence inspire followers or by the leader's confidence, they are allowed to act on their vision to see if it can be achieved. Often the followers are in doubt about whether the better outcome or vision of the leader is true but they follow them for their confidence and passion. A leader is always being judged by their outcomes, not the title. 

 

Emerging leadership trends in 2022:

...

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Emerging Entrepreneurial Trends To Look Out For In 2022

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An entrepreneur is like an innovator who takes risks. An entrepreneur finds an effective solution when he sees either a problem in the world and devises a solution or notices a lack of a service/frame of mind/style of approach to business and sets out to solve the problem themselves. They are creators and the beginning of change.

The State of Indian Startup Ecosystem Report 2021, according to it, India has over 5,694 active investors and 38K startups. It shows that the trend of entrepreneurship and startup boom is increasing. 

Some of the Current Trends in Entrepreneurship Development are:-

  • Launch of Startup India
  • spend on social media and digital marketing is increasing
  • Growth in new technology and its adaptation
  • Micro-influencers are helping drive sales
  • Growth of Entrepreneur Communities
  • Re-establishing connections with colleagues 

 

 

  • Going digital

 

Digital Entrepreneurship opens up new possibilities for entrepreneurs. It is a broader term...

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Emerging Digital Marketing Trends To Look Out For In 2022

We know that there is no magic formula to succeed in your digital marketing strategy. Digital marketing is the easiest way to learn from people who have already been successful. And let's agree on a definition of digital marketing or also called digital.

Anyway, a strategy is just an action plan to achieve many goals. For example, through your website, your main goal might be to attract more customers 

To begin with, you must have a certain amount of information that will then allow you to make comparisons between your company and your competitors. A competitive analysis is therefore essential. In fact, it will be useful for you to set a basic context regarding the competition and to situate your company.

Although you have a good strategy, it doesn't make sense if you don't implement it. The biggest thing in a business is in implementing the plan. Here are some points that will help you achieve your marketing goals.

 

Emerging Digital Marketing Trends To Look Out For In...

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Emerging Education Trends To Look Out For In 2022

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The education sector trends have changed over the past few years. From the old-school learning technique to smart classrooms,  the education sector is growing.

This software has helped to make remarkable changes. For example, it offers multiple modules that help with management, learning, communication, payment, and reports.

Education is the ladder to success. With well-education, a person can become successful with the help of his or her degree and the help of their knowledge and skills. For a higher degree, you have to go to college for higher studies like a bachelor's or master's or even higher like a doctorate or so is the only option for getting a valuable degree and increasing the knowledge regarding the subject. 

 

What’s Changed?

As we know that the world is suffering from the COVID pandemic for the last two years which had an impact on various sectors of society. Due to this, there is a shifting of population towards the concept of work from home. This...

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Walking Out Of 2021; Stepping Into 2022

As the pandemic is not yet fully over but surely comes to a low phase, we are already observing many changes in many sectors whether it is education, entrepreneurship, leadership, or communication. There has been a trend going on due to the effects of pandemics. However, the trends of 2021 and expected trends of 2022 are very much similar to each other as the world is not yet fully recovered from the pandemic.

Here are some of the trends followed in 2021 and the expected trends of 2022 are -:

Education

Due to the pandemic, our life has changed all of a sudden. It has made some of the drastic changes in our daily life which would rather take years but thanks to the pandemic. Education has also faced this change. Earlier education was about going to school or University having books but not now. Now we are having a blend of online and offline studies. In 2021, most parts of the year were still dependent upon online virtual classes but now it seems that in 2022, we could see a blend...

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Leadership 2021 vs Leadership 2022

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Leadership is the art of attracting people to follow your lead, willingly. If no one is following you then you aren't a leader. Just a dictator going for a walk, on your own. Leaders use influence, not coercion to change the mindsets of people. Leaders are both visionaries and missionaries. They see in their mind a better business, community, or situation and try to communicate how much better it can be but often without success. Their influence and confidence inspire followers or by the leader's confidence, they are allowed to act on their vision to see if it can be achieved. Often the followers are in doubt about whether the better outcome or vision of the leader is true but they follow them for their confidence and passion. A leader is always being judged by their outcomes, not the title. 

 

Leadership 2021

 

  • Time-Bound Goals: 

 

Traditional leaders set a time-bound goal for a group. This goal will help remain the team on track to achieve whatever they...

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